Tools for Impactful, Enduring Employee Engagement in Sustainability
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Course Code SC 100
Duration 1 day
Start and End Time 8:30 am - 4:30 pm
Location Humber College, North Campus
Course Description Employee engagement can be the key to the long term success of your sustainability and social responsibility initiatives. Broadly, it can also predict organizational success, financial performance and employee outcomes such as retention and attraction. The "engagement gap" is costing North American businesses in excess of $ 300 billion in lost productivity each year. Sustainability is the real key to closing this gap. It provides employees with the reason, opportunity, freedom and knowledge to engage in meaningful, impactful outcomes. At a time when environmental and social sustainability needs to sweep through businesses at an unprecedented rate, employee engagement offers the power to authentically turn organizational culture toward tackling deep environmental, social and economic challenges. It is through engaged employees that your organization will actually "walk the talk".In this one day program, we will provide you with proven practices to implement and sustain your employee engagement program and demonstrate how tools such as branding can accelerate the delivery of sustainability's economic, environmental and social benefits to your company.
Learning Objectives Using examples, case studies, best practices and hands-on activities, you will: (this should focus on knowledge, skills and attitudes that the learner will have achieved as a result of the course).

  • Identify and argue the business case for employee engagement within your sustainability and social responsibility strategy.
  • Understand the application of the four essential principles of employee engagement to your sustainability and social responsibility strategy.
  • Recognize the steps to creating and executing your engagement campaign.
  • Evaluate how branding can accelerate the adoption, enhance buy-in and achieve greater impact for your sustainability efforts.
  • Examine how brands can affect culture change within organizations.
  • Develop a draft action plan for employee engagement and branding for your sustainability and social responsibility strategy.
Trainer and Subject Matter Expert Sandi Stride, B.Sc., MBA
President, EcoStride Group

Sandi Stride is a strategy, branding and sustainability consultant with a 20-year career spanning environmental management, national brand management, advertising agency management as well as consulting. She has developed an exclusive sustainability branding process that helps clients create a culture of sustainability through brand strategies that galvanize the organization and its stakeholders with a clear, meaningful purpose. www.ecostridegroup.ca

Kathryn A. Cooper, B.Sc., MBA, M.Ed. (Sustainability & Environment)
President, Sustainability Learning Centre

Kathryn is a sustainability practitioner and educator moving companies toward "green" profitability and sustainable competitive advantage by unlocking human creativity and technical innovation. Her work on Whole Employee Engagement and Green Core Competencies® is redefining sustainability's role in achieving competitive advantage in an era of sustainability.
Who Should Attend This course will be of value to Sustainability Coordinators, Sustainability Team Leaders and Members, Sustainability Coaches and Champions, Municipal Sustainability and Communications leaders; Marketing and Corporate Communications Managers; business managers/owners and anyone planning to lead the development of a sustainability strategy within business, government or the not-for-profit sector. Bring your entire "green team" and use this workshop as a kick-off to your sustainability initiative.
Course Price: Early Registration Date $ 299 CDN
Course Price: Regular $ 350 CDN
Sustainability Learning Centre - Continuing Education Units (contact hours) Certificates of Participation in "Sustainability Education" will be awarded with 6 contact hours for this course.