“Sustainability-focused companies outperform their peers”, this is the conclusion of a study by the global strategic management consulting firm A.T. Kearney. The study found that companies committed to corporate sustainability practices achieved above average performance in the financial markets during the financial crisis. The performance differential translated to an average of $ 650 million in market capitalization per company.

Read: “Green” Winners: The performance of sustainability-focused companies during the financial crisis by A.T. Kearney.

Small, medium and large companies have found these benefits to sustainability:

• Improved company or brand image
• Cost savings
• Competitive advantage
• Improved employee satisfaction, morale or retention
• Product, service or market innovation
• Business model or process innovation
• New sources of revenue
• Effective risk management
• Enhanced stakeholder relations

Learn about Training Courses for Developing the Business Plan for Sustainability